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中国婴童展专访:迈古贸易(上海)有限公司

2016年10月19日,上海新国际博览中心中国婴童展滑板车世界区,一种滑板车与行李箱二合一的新型产品吸引了大家的眼球,引来大家纷纷驻足。这正是滑板车龙头企业-——迈古米高在今年展会上推出的全新产品--懒人行李箱系列。19日上午,迈古米高运营总监Julian Van Gemeren接受了宝宝地带的采访,详细介绍了此次新品的功能及特色,以下为专访内容。

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采访对象:迈古运营总监Julian Van Gemeren

采访时间:10月19日 11:30

采访地点:中国国际婴童用品展览会滑板车世界区W3D08

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宝宝地带亲子网:请您先介绍下品牌情况?

Please give a brief introduction about your brand.

Julian:We are the company established by Wim Ouboter in 1996 which invented the world-famous Micro Scooter. Our goal is to make urban mobility practical and time-saving. All our products were developed to reflect our vision of space-saving micro mobility and are, consequently, ideal for covering short distances.

We have set ourselves the goal of redefining tomorrow's mobility through high-quality products with an unpretentious, timeless design. Whether with the electric Microlino mini-format e-vehicle or our scooters and kickboards, the mobility of the future will not only be space saving and practical, but also make travelling a lot of fun again!

我们的公司在1996年建立,由Wim Ouboter发明了世界闻名的micro(米高) 。我们的目标是使城市通勤更便利更节省时间。我们所有产品的开发,以反映我们的愿景节省空间的便利的通勤移动,因此,适合短距离骑乘。我们设定的目标重新定义未来的通勤工具通过与一个谦逊的,高质量的产品永恒的设计。是否与micro电动汽车或我们的代步型滑板车,未来的通勤工具将不仅仅是节约空间和实用,同时使旅行很有趣!

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宝宝地带亲子网:今年贵企业带来了哪些全新产品?请详细介绍一下产品的特点,尤其是行业领先性优势。

What kind of new products will you present on China Kids Expo this year? Please introduce the characteristics of the product in detail, especially the industry leading advantages.

Julian:The lazy luggage:

The Micro Lazy Luggage is the must-have among trendy, practical travel gadgets! You can leave the buggy at home from now on, because this smart travel companion converts from trolley to child´s ride-on vehicle in an instant! Kids enjoy the opportunity to sit and ride, you have one hand free and your luggage is also neatly stowed – all is well, nice and relaxed! If the kids are not with you, simply use the trolley as a shopping companion or for your hand luggage while travelling.

懒人行李箱

可以这么说,micro米高懒人行李箱是潮流趋势,必备单品,实用的旅行伴侣! 从现在开始你可以把各种儿童推车留在家里, 因为这个聪明的旅伴能在瞬间从推车转换成孩子能骑乘的代步工具,孩子走累了还能坐下来休息,一方面一只手可以腾出来做别的事情,另一方面你的行李也整齐存放,一切都妥当安放,很轻松!如果孩子没有和你在一起,可以当作购物车使用,也可以作为旅行用的行李箱。

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The trike deluxe:

The brand-new Micro Trike makes tiresome pushing of the kiddies buggy along the aisles a thing of the past, because this shopping companion is foldable, making it extremely compact. Have you got some heavy-duty shopping to do? No problem, Micro Trike is adaptable and can be simply hung on the shopping trolley or packed away on a rucksack. And not only mummy and daddy are delighted by the new shopping assistant. The kids will also enjoy the fun of a ride through the shops or the city.

德陆诗手推车

可以这样说新款的手推车完全替代过去一直使用的无聊笨重的推车,因为这个购物同伴是可折叠,使其非常紧凑。是那种每次都得超载重型的购物?没问题,手推车就是适应性强,可以挂在购物车或挂在背包上。不仅是妈妈爸爸新购物助理。孩子们也享受骑乘的乐趣。

The kidsluggage:

The Micro Kids Luggage is another the must-have among trendy, practical gadgets! It’s not just a scooter its and school bag/rucksack with a scooter both can be used separate and together. How often we have seen kids running around with a heavy rucksack full of school books. Carrying such a weight on your bag and shoulder can damage you back. Carrying a heavy pack changes the way kids walk and increases the risk of falling, where the backpack puts the student off balance. Not with the kids luggage which easily can be pulled behind.

儿童款行李箱滑板车

米高儿童款行李箱滑板车也必定会引领下一个时代趋势,实用性的代步工具。它不仅仅是滑板车,也是背包/饭盒包二合一的滑板车,可拆式的背包,折叠滑板车可分开单独使用。我们经常能看到孩子们的书包满满是书,经常背负重物,肩膀会负荷,影响到背部。背着一个沉重的背包改变孩子走路的方式,增加的摔倒的风险,背包让学生失去平衡。


宝宝地带亲子网:您如何评价2016年的国内婴童用品市场状况,二胎政策对贵公司哪些积极影响?

How do you evaluate the 2016 domestic kid products market?What positive influence has the two-child policy done to your company?

Julian:2016 was a great year we had a significant increase in sales, we got a great feedback about our updated products and also about our new products.

It’s too early to say if the two-child policy will have an impact but I am sure it will. Our products are starting from the age of 18month. Next year we might know more.

2016对我们来说是非常棒的一年,尤其在销量上的显著增长,我们收到很多用户的反馈关于我们新产品的使用,好评如潮。关于二胎,现在讨论可能会太早,但是我们非常确信会有积极的影响。因为现在,我们开发的产品中,18个月的孩子也可以使用了。我们期待明年的反馈。

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宝宝地带亲子网:未来,贵司在新品开发和渠道推广等方面有什么计划?

How are you going to develop new products and promote channels?

Julian:The most ideas for new products coming from inside of the company, someone see’s a problem and feels is not just his own. Like the Trike, we could not find a light and easy stroller, it did not exist in the way we wanted it and we ended up with developing the trike, which is a huge success.

We don’t see a big demand of developing new channels, we are alomost everywhere. It’s more important to keep a good relation ship with our partner and customer and help them to develop their sales. Our sales team is on the road every week to visit our partners and give them support to make sure they can give the best support to the end customer.

最新产品创意来自公司内部,有人看到的,不仅仅是他自己的问题。像手推车,我们无法找到一个轻巧推车,它不存在于我们想要的,最终我们研发出来trike(手推车),这是一个巨大的成功。我们没有看到一个大的需求在开发新渠道的推广,我们的产品无处不在。更重要的是与我们的合作伙伴和客户保持良好的关系,帮助他们发展销售。我们的销售团队每星期都去店里巡视,拜访客户,给他们支持,以确保他们可以给终端客户最好的服务。